Khazanah Nasional
2023 Chinese New Year
The Problem
Create a festive film for Khazanah for Chinese New Year.
The Insight
Leaping without knowing where you’ll land on the other side can be scary, but taking risks is necessary for growth and at most times, rewarding. All of the greatest things in life require a leap of faith in order to find out what are the opportunities ahead.
The Solution
We tend to judge the strangers we meet and their little quirks without first knowing or understanding them. But by being open to one another, and accepting each other, Uncle Lim and Ah Kit, the main characters of the film, show that they can find common ground that connects them both.
RESULTS

5,880,041

YouTube Views

8,230,896

LinkedIn Impressions

59

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