MSIG
Oddly Specific Uncertainties
The Problem
How do we talk about car insurance?
The Insight
When we imagine a worst-case scenario, even at their most ridiculous, it causes anxiety because it could happen.
The Solution
We created a poster that brings you into your mind's catastrophising journey, illustrating a bizarre scenario that culminates in a car accident. But even if an elephant ran into your car, it's not a problem if your car is covered by MSIG insurance.
RESULTS

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